literary is exactly the word to describe the ideal that should be strived for by anyone who's not writing just for fun.

I don't get this, unless you're equating 'writes just for fun' with 'doesn't care about quality in their work'. Perhaps I'm misunderstanding you, but I think it's entirely possible to care greatly about craft and still write just for fun. I do write professionally, and I'm pretty serious about my craft, but that doesn't negate the fact that when if I should happen to write wingfic, my worries about adverb elimination and magnificent, evocative turn of phrase are secondary to how hot Dean is with wings. That doesn't mean I don't care about the quality of the sentences describing his hotness, though.

Anyway. I think I should bow out now, too.